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To mark Gucci’s centenary year, Michele unveiled a collection “contaminated” with the hallmarks of disruptive creative director Demna Gvasalia’s work.
On Thursday, Gucci debuted it’s 100th anniversary “Aria” runway show, revealing that it had, in fact, joined forces with Balenciaga. Here, a closer look at how Alessandro Michele and Demna Gvasalia came together. An even closer look revealed that the metal clasp is identical to a Gucci bag, apart from its engraving that reads: “Balenciaga.” If this is confusing, it’s meant to be. Accompanied by a viral short film and a killer soundtrack, it was a fitting event for show-stopping looks, worthy of the global attention it received. Here, find out more about the history of Gucci, the history of Balenciaga and . Is Gucci owned by Balenciaga? No, Gucci is not owned by Balenciaga , but both brands are owned by the same parent company, Kering . Kering is a French luxury .
The purposeful and corporate-approved appropriations — both Gucci and Balenciaga are owned by French luxury group Kering — fit neatly into a Balenciaga collection whose overriding theme was.
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Creative director Alessandro Michele presented his Aria collection for Gucci on Thursday, unveiling designs that pay tribute to Demna Gvasalia, creative director of Balenciaga, Guccifying the. Balenciaga, meanwhile, had a very challenging December following the brand’s controversy at the end of last year. “We are not at all in a transition year,” Kering chairman and CEO François-Henri Pinault told . Gucci Holds Balenciaga, Horses, and Bangers Close to Its Heart. In celebration of the Italian house's 100-year anniversary, the brand's Aria collection pulls out all the stops. By Justine. Balenciaga and Gucci introduced the Hacker Project during their spring 2022 shows, with part one — the Gucci series — introducing cross-branded Gucci merchandise that featured the Balenciaga.
Balenciaga and Gucci introduced the Hacker Project during their spring 2022 shows, with part one — the Gucci series — introducing cross-branded Gucci merchandise that featured the Balenciaga . “It’s part of the events that accompany the move upmarket of Gucci and will contribute to change the image of the house.” Regarding Balenciaga, group managing director Jean François Palus told analysts: “The . Gucci and Balenciaga both offer incredible shoulder bags that you really need to see! The Marmont bag is one of Gucci’s best-selling bags that we just had to include in this list – it’s a classic bag that has truly become an .
Balenciaga ‘hacked’ Gucci’s 100th-anniversary collection, Aria. Here, our stylist reactions to the collaboration of two famed fashion houses. . There is a glamour to it all that makes people want to be a part of it and that is why Gucci is genius.” Shop the Gucci X Balenciaga Collection. Gucci x Balenciaga The Hacker Project Small . But Michele’s references were far wider-ranging than Balenciaga circa the 2020s. “Gucci becomes for me a hacking lab, made of incursions and metamorphoses,” the designer explained in his .
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Balenciaga (/ b ə ˌ l ɛ n s i ˈ ɑː ɡ ə / bə-LEN-see-AH-gə, [1] Spanish: [balenˈθjaɣa], Basque: [balents̻i.aɣa]) is a Spanish luxury fashion house headquartered in Paris.It designs, manufactures and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances. [2] Balenciaga is one of the luxury brands owned by Kering. A model walks the runway at the Balenciaga Spring-Summer 2022 show. June 7, 2021: The Balenciaga-Gucci crossover is back, this time taking center stage at the Balengiaca Spring-Summer 2022 runway show. This past April, Alessandro Michele famously “hacked” the luxury fashion house during his Gucci Aria show —earning the catchy nickname of “Gucciaga” .
In April, as part of the Italian luxury fashion house’s centenary celebrations, Gucci launched Gucci Aria, a 'hacking' of its neighbour and peer Balenciaga’s House codes. (Gucci and Balenciaga both belong to luxury goods group Kering) The result was a meta moment in the social-media driven era of fashion. In 1999, the brand was acquired by the Gucci Group and later became part of the of the Kering Group and the ready-to-wear line passed under the guidance of art director Tom Ford, while the haute couture line was still designed by Monsieur Yves Saint Laurent. . Gucci, Balenciaga, Saint Laurent and Bottega Veneta are in line with what has . Gucci Trumped Balenciaga on Social Media Over Creative ‘Hacking’ "Very few influencers mentioned Balenciaga and even fewer celebrities," Launchmetrics said. Related Story. Gucci hosts star-studded show in Los Angeles; Michele explained that he looked to influences from the likes of Tom Ford (who headed up Gucci in the 1990s), and from Balenciaga's .
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Pieces emblazoned with the names of both brands instantly set social media alight. The collection included a dazzling diamanté skirt suit covered with strips of “Balenciaga” and “Gucci” emblems, striking logomania blazers, and angular outerwear decorated with the Gucci monogram and layered underneath Balenciaga’s graphic font.A global luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté.Kering (French:) is a French multinational holding company specializing in luxury goods, headquartered in Paris.It owns the brands Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Creed and Alexander McQueen.. The timber-trading company Pinault S.A. was founded in 1962, by François Pinault.After the company was quoted on Euronext Paris in 1988, it . As part of one of the world’s largest luxury conglomerates, Gucci now owns an array of fashion brands such as Yves Saint Laurent, Balenciaga, and Alexander McQueen among many more. The legacy of Gucci has continued to enthrall us since its founding in 1921 and it is expected that they will remain a global leader for many years to come.
Kering's star brands unveiled their first ever joint pieces as part of Gucci's AW21 Aria presentation. . When the Gucci and Balenciaga pieces will be available to buy has yet to be revealed, but . And demonstrates with Balenciaga. Whatever you do, don’t use the word “collaboration.” . Gucci is singing a brand-new tune. . Part of Mr. Michele’s genius has been to position Gucci as .Gucci and Balenciaga have teamed up for a collection in celebration of Gucci's 100th anniversary
Gucci Circolo Shoreditch is the London pop-up space opened in October to mark the house's centenary. This month, the venue will enter its second phase as part of an on-going celebration of house codes, as Gucci's 'hacking' project with Balenciaga arrives in the city. Balenciaga and Gucci have dropped Part Two of their #TheHackerProject series, with Saks Fifth Avenue as the exclusive wholesale partner in select cities in the U.S.. Saks and Balenciaga have collaborated on a series of The Hacker pop-ups inside Saks stores in New York, Houston, Atlanta and Troy, Mich., where customers can for a limited time shop the collection, .
2001 was a big year for Balenciaga. The brand was acquired by Gucci Group, part of French luxury group PPR (later named Kering), joining a portfolio of fellow high fashion greats including Gucci . Balenciaga joins other big designers including Gucci, Burberry and Dolce & Gabbana in making a major blunder. Newsweek has taken a look at some of the biggest scandals in the fashion industry. Dive into the revolutionary fusion of two fashion titans with the Gucci x Balenciaga The Hacker Project Triple S Beige. Released on November 15, 2021, this sneaker is a hallmark of collaborative genius, blending Balenciaga's iconic Triple S silhouette with Gucci's timeless elegance. The beige and ebony colorway, inspired by Gucci's signature .In the show, Gucci's creative director stated that the collection was inspired in part by the late Tom Ford, the brand's former creative director. Among those who attended was Demna Gvasalia of Balenciaga, who also spoke about the brand's horse roots. . The Gucci Balenciaga collab fashion presentation, on the other hand, was a show-stopper .
From its “collaboration” with company mate Gucci to the reviving of its haute couture arm after 53 years of lying dormant, the brand has consistently been part of conversations. Kering does not portion individual figures for Balenciaga but together with other houses like Alexander McQueen, the “Other Houses” grouping had revenue .Nods to the aesthetic of previous Gucci Creative Director Tom Ford are present alongside pieces “pilfered” from Demna Gvasalia of Balenciaga. Speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture, lyrics from songs featuring the word Gucci can be found on a selection of styles. The world’s hottest two brands are part of a collaborative initiative that saw the opening of temporary storefronts globally on Monday. In Canada, the highly anticipated Gucci x Balenciaga ‘Hacker Project’ includes a dedicated standalone store on Yorkville Avenue in Toronto open for two months, the takeover of the SSENSE store in Montreal, and distribution .
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